Welcome to Music Business Principles
This course is the fastest and most effective way to to acquire a solid understanding of how music business works.
The first 10 hour storytelling based course that has been meticulously crafted together with top industry players with real-world expertise to provide an overall understanding and comprehensive insights into how the business around music works.
Upon completion, you will have learnt
- The fundamental aspects of each business model in the music sector.
- How value is generated and distributed in the music business.
- The dynamics of the music industry as they truly are.
Course Highlights

36 Engaging Video Lessons
Each video lesson is a stepping stone to understanding the music business with the help of tests and feedback at the end of the journey.

Flexible Learning
You will study online and at your own pace, with access to the course anytime, anywhere.

IMB School Certificate
You will be able to export your certificate and share your achievements on your LinkedIn Profile.

IMB School
IMB School is the first business school dedicated exclusively to training professionals in the music business.
Our commitment is to empower talent to lead the future of the sector.

We provide a global perspective
Our business outlook has a dual focus. On one hand, our training solutions are designed to enable a successful international professional development.
On the other hand, we view the music business as an ecosystem that extends far beyond the industry, reaching sectors such as tourism, technology, and consumer goods.
Contact us
For Individuals
Our courses hosted on online.imbschool.com are currently only available to organizations and companies in the music business. These courses may be opened to individual users in the future. However, for individual learners, we already offer other cohort-based training programmes at imbschool.com, some of which include the similar content as the courses hosted here.
You can request the information about the programs by submitting the form below.
For Companies
If you’re interested in purchasing access for your team, please fill out the form below and we’ll get in touch to discuss the options.