The sponsor is any company that wants to advertise its brand at the event where the show will occur. The sponsor usually reaches an agreement with the promoter. In some cases, the payment may be in the format of a barter agreement.
The sponsor is any company that wants to advertise its brand at the event where the show will occur. The sponsor usually reaches an agreement with the promoter. In some cases, the payment may be in the format of a barter agreement.